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About Us

Meet your hearing specialist in Altamonte Springs, FL.

Altamonte Springs, FL couple embracing and smiling

Meet Our Family

Altamonte Family Hearing Center is a warm and friendly family practice that specializes in providing quality hearing care services to individuals of all ages. As a family practice, our primary focus is not on selling hearing aids, but rather on building meaningful relationships with our patients and their families. Our team of experienced audiologists and hearing care professionals utilize cutting-edge technology and evidence-based practices to provide comprehensive hearing evaluations, fittings, and ongoing support to ensure our patients achieve the best possible outcomes for their hearing needs.

Headshot of Jaysee Soto, CEO of Altamonte Family Hearing

Jaysee A. Soto, HAS, BC-HIS


Jaysee began his career in Audiology in 2013 in West Palm Beach, FL. After receiving his state licensure as a Hearing Instrument Specialist, he worked diligently to obtain his National Board-Certification in Hearing Instrument Sciences. His passion for reconnecting others to the sound of life is the driving force to providing his patients with the highest quality hearing healthcare solutions.

After years of working with industry-leading manufacturers and helping hundreds of patients reconnect to their loved ones, Jaysee opened Altamonte Family Hearing to help treat the hearing impaired in his community. He incorporates his love and understanding of technology to program the clearest hearing instruments available. Changing patient’s lives through better hearing is wonderful to him and seeing how his patients are positively impacted is why he gets up every day to do what he does.

Jaysee and his wife enjoy meeting new people from all corners of the world and have traveled to 19 countries and counting. He and his wife are proud parents to their young CEO, Camila. In his free time, Jaysee enjoys reviewing new technology, playing video games, and traveling. He is bilingual and can perform all hearing testing in both English and Spanish.

Meet the Professional

Headshot of Grace Soto, Patient Care Coordinator at Altamonte Family Hearing

Grace Soto

Patient Care Coordinator

Before opening Altamonte Family Hearing with her husband, Jaysee, Grace was in the property management industry where she fortified her customer service skills by tending to community resident’s needs. She has valuable experience helping people and worked in a law firm, after she received her Paralegal Studies Certification from the University of Miami in 2013.

Grace didn’t choose the hearing field, it chose her. She has always been passionate about helping people and seeing her husband’s passion for his career in the hearing field pushed her to join him opening a family business. Now, she loves seeing the difference a hearing aid can make in patient’s lives and how excited they are to hear the small, random sounds in life.

Grace loves hanging out with her daughter, Camila. She is a Flamenco dancer and stays busy attending regular classes, special workshops, and performing. She also loves watching true crime documentaries and hosting themed parties.

Headshot of Francesca Natal, Patient Care Coordinator at Altamonte Family Hearing

Francesca Natal

Patient Care Coordinator

Francesca is our Patient Care Coordinator. She is pursuing her bachelor’s degree in nursing at Seminole State and has her CPR Certification. She worked as the Director of Operations at Theater West End in Historic Downtown Sanford for two years and taught preschool for seven years before joining the Altamonte Family Hearing team.
Francesca chose the hearing field because she wanted to help people and be a part of their healing journey. She believes audiology chose her, and she is very grateful to Grace for envisioning her as the AFH PCC. Francesca loves getting to see patients and learning things about them and building relationships.
Francesca is a first generation Peruvian American and she speaks three languages (English, Spanish, and French). She is also a professional performer, meaning she loves to sing and dance, as well as to travel and to read.

How We Give Back to Our Community

As a local, small business, we are actively involved in the community. We are a member of the Seminole County Chamber of Commerce as well as the Hispanic Chamber of Commerce. We provide educational resources to those in our community and are the certified hearing care provider of One Senior Place.


We understand that hearing aids are a financial investment into your quality of life. That is why we are proud to accept health insurance plans to help off-set some of the costs associated with treating your hearing loss. Feel free to contact us to determine if we are contracted with your insurance company.